Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

A new trend has emerged, and Target is doing its best to get ahead of it. Target has traditionally focused on trendy inventory and partner brands rather than affordability. Consumers are cutting back ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Lorne Lucree The Real ...

I have a new study with coauthors at Columbia, Northwestern, and Denmark, and we actually show that this crisis has had profound effects on consumer behavior. First, we saw a massive increase in ...

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go to when you need budget groceries or socks. Target is the store you go to ...