YouTube's recommendation algorithm focuses on individual videos, not channel averages. YouTube aims to show videos that align with your interests and preferences. The algorithm doesn't punish channels ...

YouTube is a view counter and viewer platform that has revolutionized how we consume video content. With over 2 billion monthly active users, it's no surprise that many creators are looking for ways ...

Although Gen Z-ers and millennials both stream large quantities of video, how Gen Z discovers content is radically different from how their predecessors do so, putting an even greater importance on ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube creators are reporting significant drops in views and impressions, with many speculating that YouTube’s recent algorithm changes—and the increasing role of AI—are behind the sudden decline.