Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

Google AdWords and MSN adCenter follow the same approach for PPC platforms, using essentially identical match types, but Yahoo Search Marketing is a little different. Diana Adams lists the three match ...

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every ...

Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting ...

The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form of digital ...