Apple boss Tim Cook joined the company in 1998, and has achieved an extraordinary amount in the years since: he has pushed ...

In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned ...

With all the hints Tim Cooks drops, you might wonder how Apple Visual Intelligence could change everything -- including human perception.

Apple’s announcement of the Vision Pro headset in 2023 was pretty hyperbolic about the device’s potential, even by Apple’s standards. CEO Tim Cook called it “the beginning of a new era for computing,” ...

Tim Cook is signalling that Visual Intelligence will underpin Apple’s upcoming AI wearables, marking the company’s next major ...