YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is now widely available. When creators publish a new ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry event for social media companies and advertisers, that it ...

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. YouTube is finally ...

If you don’t know it already, YouTube enables creators to see video insights that tell them how well their content is performing. Not only can they see the ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run for up to two weeks, with results determined by watch time.

YouTube is running a new experiment that adds two additional capabilities to the Shorts Remix menu: "Reimagine" and "Add object."

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i