Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...

A screenshot of a search results header design Google is testing posted on Reddit. Google has confirmed with Search Engine Land that it is testing new user interface for the core search results pages.

Ric Rodriguez has spotted Google testing a blue colored header for the mobile search results. We have seen Google testing various colored search buttons in the header area of the Google Search bar but ...