Alignment is not about determining who is right. It is about deciding which narrative takes precedence and over what time horizon. That choice is a strategic act.

Great strategies die in a thousand small moments: a decision gets stuck in a queue, a team spends days on a feature that’s ultimately scrapped, an integration checkpoint is missed, or a team lead ...

Few executives would disagree that strategic alignment—the careful arrangement of a company’s core value drivers, including its market strategy, capabilities, people, technologies, culture, structure, ...