It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...