A month ago we reported on Google's announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more in-your-face answer ...

Studies have shown that nearly 30 percent of Google search results contain featured snippets. That number is expected to continue to increase dramatically as the adoption of voice search grows. It has ...

This doesn't mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content - Google will want to find fresh results. Google’s Vice President of Search, Pandu ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...

We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but ...