Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Companies looking to grow through M&A should consider looking at deal making not as a one-off event but rather as a sustained, systematic strategy. Although large, isolated deals have their place in ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Buchman, vice president of publisher platform sales at Tremor Video. Premium ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

The search for materials that can conduct electricity at room temperature without losing energy is one of the greatest and most consequential challenges of modern physics: loss-free power transmission ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...