Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven decisioning and proprietary data to simplify workflows and help advertisers ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

The market has already begun consolidating. According to ANA’s Q2 2025 Programmatic Transparency Benchmark, curated ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.