Last week, this blog focused on the virtues of face-to-face customer interviews… particularly when that customer is a business (not an end-consumer), and the subject is “we’d like to know more about ...

Largo Physical Vanadium CEO Paul Vollant discussed the company's growth and future plans in an interview with Steve Darling from Proactive. Vollant explained that LPV is a physical holding company ...

Danny Friedmann has an idea to stop the rampant misuse of brands by users of social media. It involves brand owners giving up some of their rights to trade marks and logos, such as the ability to ...

What’s the difference between reactive service and proactive service? In this piece, we're going to cover: The difference between proactive and reactive service. What internal tools and capabilities ...

Overall satisfaction scores are 84 points higher when customers recall receiving a proactive communication from their utility company. DC Water operates the largest advanced wastewater treatment ...

(MENAFN- Investor Brand Network) NanoViricides, Inc. (NYSE American: NNVC) announced that CEO Dr. Anil Diwan discussed major advances in the company's antiviral research during a video interview with ...

Reactive business strategies are those that respond to some unanticipated event only after it occurs, while proactive strategies are designed to anticipate possible challenges. Because no one can ...