New AI capabilities help marketers and sellers identify new growth opportunities within existing accounts while new industry onboarding accelerators increase time-to-value LAS VEGAS, Sept. 11, 2024 ...

Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and a subscription management product to capitalize on the blossoming ...

Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new features aim to improve the platform’s ability to unify customer data and enable quick ...

(RTTNews) - Oracle Corp. (ORCL) announced Tuesday a series of new innovations within its customer data platform (CDP) to help marketers simplify the delivery of personalized marketing programs that ...

Oracle has upgraded its Oracle Service offering to help service agents get a full view of their customers and easily target them for marketing campaigns. As part of this, Oracle Service will embed ...

Oracle CX Unity is pre-integrated with Oracle Customer Experience (CX) Cloud to enable intelligence to be applied across every customer touchpoint. Oracle CX Cloud is an integrated set of applications ...

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in ...

Oracle announced it has updated Oracle Service to embed data from Oracle Unity Customer Data Platform (CDP), helping customer service agents gain a complete view of the customer, improve agent ...

It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle. The customer data platform (CDP) industry had quite a week this week, with ...