Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

We explain the different types of logo and when to use each one.

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...