The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

In 2023, the U.S. experienced a trade deficit of $773 billion, with China as its largest trade creditor. The U.S. trade deficit has steadily grown since 2009, regardless of which party held the ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

There has been an increased reversal toward reshoring—bringing back more control to parts manufacturing, assembly, and distribution with local geographic areas closer to the corporation’s home ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

The global e-commerce market is a vast and lucrative landscape, estimated to be worth $6.3 trillion in 2024. This large market presents unparalleled growth opportunities for businesses willing to ...

In today's interconnected world, businesses operate across borders, communicating with a global audience that speaks dozens of languages. To meet the demands of this global audience, software ...

In 2023, the U.S. experienced a trade deficit of $773 billion, with China as its largest trade creditor. The U.S. trade deficit has steadily grown since 2009, regardless of which party held the ...