“Brainrot” used to be just an insult online. Then it became a label, and now it’s all over TikTok in many different forms. One of the weirdest branches of it is called Italian brainrot, and it has ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

This unique meme aesthetic combines artificial intelligence, absurdist fiction, noisy sound design, and a healthy serving of cultural remixing. It has given rise to viral characters such as Tung Tung ...

If you're a parent with a school-aged child, chances are you've heard some bizarre sounds coming from your kid's room -- things like "Tung Tung Tung Sahur" or "Tralalero Tralala." These odd noises ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

The phenomenon known as Italian Brainrot features a cast of quirky AI-generated characters, such as a walking shark in oversized sneakers and a mug-headed ballerina, which have gained immense ...