Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Business communication appears in many forms within an organization. Companies communicate with clients via websites, reports or periodicals. Internal communications include phones, voice mail, ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

Launched in 2012, YourStory's Book Review section features over 315 titles on creativity, innovation, entrepreneurship, and digital transformation. See also our related columns The Turning Point, ...

Anna Crowe is Founder and CEO of Crowe PR, a national PR agency, as well as an Amazon best-selling author, speaker and marketing professor. As a business owner or agency professional, you’re likely ...

Fashion communication is the process of understanding how different media types can be used to communicate with a desired audience. You may do this by projecting a lifestyle image or creating a ...