PHOENIX, AZ -- When a Phoenix dental hygienist spotted something strange in the mouths of her patients, she spoke up. A toothpaste manufacture heard her and is now taking action. The ABC7 I-Team first ...

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Add Yahoo as a preferred source to see more of our stories on Google. Paxton Secures Crest Fluoride Packaging Deal Image by Petr BonekShutterstock Texas Attorney General Ken Paxton’s agreement with ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride ...

Crest’s new toothpaste targets odor-causing bacteria. For many, mints and gum have become a daily crutch for bad breath, the company said, noting that 67% of people say their mouth feels stale within ...

An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product ...

CINCINNATI--(BUSINESS WIRE)--Crest, the #1 toothpaste brand in America, today announced the launch of Crest Clean Breath, a new daily-use toothpaste formulated to neutralize bad breath at the source.

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed concern that ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...

NEW YORK - Mint chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called "Be" that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla ...

Crest expanded its line of gum health-focused toothpastes with its new Crest Gum and Sensitivity. Gum sensitivity becomes more of a problem as people age because gums naturally recede over time, ...