A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests.

Creativity is a trait not often associated with sales professionals. Instead, the sales profession is commonly associated with routine activities such as cold calling and hitting increasingly ...

“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, 'Romeo and Juliet' Ask most people for a list of the most illustrious poets of all time, ...

Are you as creative now as you were when you were a child? For many people, the answer is no. As we move into adulthood, we are often conditioned to be more serious and to conform to the norms of ...

Businesses flourish when the people driving them are creative and innovative. So naturally, leaders look for ways to bolster their team’s creativity in the face of challenges. And what is one of the ...

Of all the so-called 21st-century skills, perhaps none is revered in both the education and business worlds as much as creativity. In the past year alone, creativity topped lists of the most valued ...

Creativity is a uniquely human quality that’s difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn’t mean that scientists haven’t tried, and a study published in ...

There's something oddly impressive about things people can accomplish with a roll of duct tape, a little creativity, and absolutely no intention of doing things the conventional way. From quick fixes ...