Determining attribution for offline conversions is one of the biggest marketing challenges for location-based companies—and it is also critical to understanding a buyer’s journey. Digital marketing ...

A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Atul Jindal, web design and marketing ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...