Businesses compete with each other and even themselves to earn public support every single day. New jingles appear on the television, and new advertising techniques pop up and return all of the time.

Effective pricing can make or break a business. Selling a well-established product at a similar price to competitors is an option for small retailers who want to draw customers to their businesses.

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest competitive pricing strategy for a fast food company. During ...